Faber Arkea hood with chromotherapy Lighting and Up & Down technology

Azure and blue tones for relaxation, green for connection with nature, yellow and orange for an energy filled environment. Light therapy comes to the kitchen with Arkea, the exclusive lamp-hood from the F-light line of designer Faber cooker hoods, the leading ventilation hood company since 1955. Thanks to its cutting edge LED RGB spotlights, with Arkea you can choose your favourite colour or alternate between a wide range of colours in a loop, giving the best loved room in the home a totally unique atmosphere. Comes with maximum savings – warm, uniform lighting, … (read more)

After Kohler complains, Generac powers down generator claims

After Kohler complains, Generac powers down generator claims

Generac has been making powerful claims about its 20-kilowatt stationary generator, perhaps too powerful. When the company said that its machine was more powerful, longer-lasting, quieter, safer to operate and the “most environmentally friendly generator on the market” competitor Kohler took notice. Its complaints to the National Advertising Council, a watchdog group, resulted in the recommendation that market-leader Generac discontinue some claims and modify others.

Kohler contended that Generac, in sales brochures, press releases, and other documents, made “unqualified superiority claims.” … (read more)

Ad watchdog tells EdenPure to tone down space heater claims

Ad watchdog tells EdenPure to tone down space heater claims

The maker of EdenPure heaters has been told to discontinue its claims that the portable heaters are safer, superior and save more than other heaters. Suarez Corp, the manufacturer, can continue to boast that the heaters are “made in the U.S.A.” after a review by the Electronic Retailing Self-Regulation program. Consumer Reports recently included an EdenPure model in its tests of portable heaters but it didn’t make the list of eight top picks.

Among some of the EdenPure claims … (read more)